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    How Mumbai’s single screen cinema Deepak ensures that the show goes on

    Batman: The Lego Movie was to start in 10 minutes but Deepak wasn’t buzzing. Its footpath-facing box office window remained idle, as did its solo food counter.

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    • Hindi songs weren’t blaring in its courtyard or inside its modest advertising-free toilets.

    At the entrance of the 91-year-old single screen theatre in Mumbai’s Lower Parel neighbourhood, third-generation owner Punit Shah personally greeted the last of the four walk-ins.

    “Enjoy the movie,” Shah said with a smile as he tore the ticket stub. Then, in a true the-show-must-go-on spirit, Batman began.

    “We are a single screen, not a multiplex in a mall that attracts default footfalls,” Shah said.

    “All average films here draw this small a crowd.

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    It’s the bigger releases that do well.”

    Off screen, re-branding Deepak has been no less of a battle for the Shahs. Ditto for single screen owners across Mumbai, who have been hit by the popularity of colour television sets and video cassette players in the 1980s and multiplexes in the ’90s.

    According to a 1992

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